The number you actually want is right here: agency-tier white-label chatbot platforms start between $197 and $360 a month. Stammer.ai is around $197. ConvoCore is around $220. ChatLab runs closer to $360. Those are the headline prices before you factor in clients and usage.
That range is manageable if you're already billing several clients. It's a problem if you're not. Here's what to look at before you pick a platform.
What the main platforms charge
The pricing structures vary more than the headline numbers suggest.
Most platforms at this tier charge a flat monthly fee for the platform, then layer on some combination of client sub-account limits (or per-seat fees), a credit allowance for AI responses, and optional add-ons for extra channels or white-label domains.
Stammer's agency plans start around $197. ConvoCore sits in a similar range with different feature weightings. ChatLab is more of a turnkey solution at the higher price point.
Octively prices differently. A permanent free tier for one bot, paid plans from ₨2,500 a month in Pakistan or $15 internationally, and an Agency plan at ₨20,000 (about $79) for unlimited client portals.
Per-seat fees: the bill that surprises you
Some platforms advertise a low starting price that only applies to a small number of client sub-accounts. Add more clients and you're on a higher tier, or paying per seat on top.
Before you commit to anything, find out what the plan costs at ten clients. That's a realistic target for a small agency over the first year. If the platform charges $20 per extra client sub-account, ten clients adds $200 to your monthly bill before you've made a single AI request.
Flat-rate plans avoid this entirely. If the cost doesn't move when you add clients, you can quote retainer prices without recalculating your own bill every time.
How message credits work
AI responses cost money to generate. Every platform covers this through a credit or message allowance included in the plan, with the option to buy more.
The number to check: how many conversations does a typical client have per month? For a small business like a dental practice or a local retailer, 200-400 conversations a month is realistic. Check whether the included allowance on the plan you're considering covers that across all your clients, and what the overage rate is.
A cheap headline plan with steep overage fees can easily end up costing more than a slightly pricier plan with a generous allowance.
The reseller margin math
You're paying for a platform so you can charge clients more than the platform costs. That's the model. The margin is the business.
Here's how the numbers look in practice. You charge a client ₨15,000 a month ($99) for a managed chatbot with a portal. That's a reasonable retainer for a small business getting a chatbot plus someone monitoring it for them.
On a ₨2,500 plan: your platform cost is about 17% of what you charge. Four clients brings in ₨60,000; the platform costs ₨2,500.
On a $197 plan: at one client paying $99, you're already underwater. At three clients paying $99 each, the platform takes a third of your revenue. You need five or six clients before the margin feels like a real business.
The break-even point matters most when you're starting. A cheaper platform means you can sign one client and profit from month one.
Comparing the options
| Platform | Starting price | Client portals | Voice | Free tier |
|---|---|---|---|---|
| Octively | ₨2,500 / $15/mo | Yes, all plans | No | Yes, permanent |
| Stammer.ai | ~$197/mo | Yes | Yes | Trial only |
| ConvoCore | ~$220/mo | Yes | Yes | Trial only |
| ChatLab | ~$360/mo | Yes | Limited | No |
What the free tiers actually mean
Several platforms call something a free tier that's really a time-limited trial. Useful for testing the product before you buy, but you'll need to move to a paid plan before you have any real clients.
Octively's free tier is permanent: one bot, limited to a set number of conversations per month. You can deploy a real bot for a real client and stay on the free tier until that client is paying you enough to justify upgrading. That's a meaningful difference if you're starting without upfront capital.
How to pick
Work backwards from what you can charge:
- Decide your client price. For a managed chatbot with a portal, ₨10,000 to ₨20,000 a month or $79 to $149 internationally is realistic for small businesses.
- Look at the platform cost at your expected client count, including per-seat fees and typical usage.
- Keep the tool under 25% of what you charge.
Run those numbers through a $197 plan and you need four or five clients before the margin is comfortable. Through a ₨2,500 plan, the first client is already profitable.
For an agency already billing ten or twenty clients, the higher-priced platforms may be worth it for the extra features. For everyone else, the math points the other way.
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