ChatLab is a chat-only platform. No voice agents, no phone deployments. The agency package — white-label branding, custom domain, client portal on your own domain — is only available at one price point: the Premium plan at $360/month. That is confirmed directly on ChatLab's pricing page.
If you need a focused, polished chat platform for website deployments, it works well. Whether the price makes sense depends on how many bots you are running and how much traffic they handle.
What ChatLab does well
The platform is focused. ChatLab builds good chatbots and does not try to be a full-stack AI agency tool. Training from websites, PDFs, and documents works cleanly. The widget is customisable. The interface is straightforward.
The client portal is genuinely well-designed. Clients log in on your custom domain, view conversations, access leads, and see analytics. You can give them limited access (view only) or full access (including bot configuration). That flexibility is useful when clients vary in how hands-on they want to be.
WhatsApp integration is included from the Standard plan ($95/month) upward. The Standard plan also removes the ChatLab logo from the widget — but it does not include the client portal on your own domain, which requires Premium.
A 7-day free trial is available on all paid plans.
What the $360/month actually covers
The Premium plan includes:
- 25 chatbots
- 25 user accounts
- 50,000 message credits per month
- White-label client portal on your custom domain
- Daily auto-retraining
- 30-minute monthly support calls
That is it. One plan for agency work, no intermediate tier.
The 25-bot ceiling and what happens after
25 chatbots is the limit on the base Premium plan. For agencies with 25 clients or fewer, fine. Beyond that, extra bots cost $7/month per additional bot plus one user account.
- 30 clients: $360 + $35 = $395/month
- 40 clients: $360 + $105 = $465/month
- 50 clients: $360 + $175 = $535/month
The cost climbs steadily and there is no tier where it plateaus. For a growing agency, that is something to price into your retainer rates from the start.
Message credit overages
50,000 credits sounds like a comfortable allowance. But in ChatLab's model, credits are individual bot responses — not conversations. A typical conversation involves five to eight bot replies. At five replies per conversation, 50,000 credits covers around 10,000 conversations a month.
For a small portfolio with moderate traffic, that is usually enough. For a larger operation, extra credits cost $7 per 1,000. At 150,000 credits a month, that is $700 in overage on top of the $360 plan — $1,060 in total. At that scale, credits become the dominant cost driver.
No voice agents
ChatLab is chat only. If a client asks about phone agent automation, ChatLab cannot help. This does not matter for every agency, but it is worth knowing before you commit to it as your platform.
Comparison
| Octively | ChatLab | |
|---|---|---|
| Agency pricing | ₨20,000 / $79/mo | $360/mo (Premium only) |
| Permanent free tier | Yes (1 bot) | No (7-day trial) |
| White-label client portal | Yes, all plans | Premium only ($360/mo) |
| Voice agents | No | No |
| Bot limit | Unlimited on Agency | 25 base, $7/extra bot |
| Message overage | Top-up packs | $7 per 1,000 extra credits |
| No | Standard ($95/mo) and above | |
| Custom domain | Yes | Premium only |
Which to use
ChatLab at $360/month works well for an agency with a stable roster under 25 clients, predictable traffic, and no requirement for voice. The platform is polished and the client portal is genuinely good.
For freelancers and growing agencies, the escalating per-bot cost and the single white-label tier make it harder to maintain margins as you scale. Octively's flat Agency rate stays constant regardless of client count. If you are just starting out, the free plan lets you deploy a real bot before paying anything.
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